Building References in the EU: Networking Strategies


In the EU, references are highly valued and can significantly streamline the recruitment process. Hiring managers often prefer candidates recommended by their colleagues, as it saves time and reduces the risk of hiring mistakes. However, if you are new to a location or lack connections in your target companies, building a network to obtain references can seem challenging. Let’s figure out what to do.

First of all, I want to say that even individuals on LinkedIn whom you initially reach out to without any prior connection can become valuable allies in your career journey. Many of my clients have experienced this firsthand. For instance, Steve, a marketer from UK searching for the job in Netherlands connected with another marketer from a target company to share experiences. This new connection, after learning about my client's professional background, recommended them for an open role, leading to a successful job placement. Inspiring, right?

Learn five main steps to build your network and obtain references in the new place:

1. Identify Potential Connections

LinkedIn is an excellent platform for networking. Consider the following categories when searching for potential connections:
Company Employees: Individuals working in the companies you are targeting.
Industry Experts: Professionals from the industry you aim to enter.
Role Models: People holding the job titles you aspire to achieve.

2. Make the Connection

Once you have identified potential connections, the next step is to reach out and connect with them. Here is a template message to help you get started, keeping in mind LinkedIn's 300-character limit for connection requests:

"Hi [Name],
I noticed your impressive work in [Industry/Company/Role] and am keen on entering this field myself. I'd be grateful to connect and learn from your journey and insights shared on LinkedIn. Regards, [Your Name]"

3. Suggest a video/physical meeting or short call

After connecting, suggest a more in-depth conversation, such as a video call or an offline meeting. During the meeting, focus on:

  • Gaining a deep understanding of industry-specific topics.
  • Seeking expert advice and insights to aid your job search.
  • Learning insider information about the company.
  • Establishing connections and building trust within the industry network.
  • Demonstrating your genuine interest in the person’s work and insights.

4. Maintaining and Nurturing Professional Relationships

Building a network is not a one-time task; it requires ongoing effort to maintain and nurture these relationships. Here are some strategies:
  • Engage with Their Content: Regularly engage with their posts on LinkedIn by liking, commenting, and sharing.
  • Share Relevant Content: If you find articles or studies relevant to their interests, share these with them to add value to their network.
  • Update Them on Your Progress: Keep them informed about your progress, especially if it relates to topics discussed during your meeting.
  • Initiate Regular Check-Ins: Periodically reach out to check in on their work and any new developments in their professional life.

5. Stay Alert for Job Opportunities

Be attentive to new job openings within the company and don't hesitate to ask your connections to recommend you when these opportunities arise. Building a proactive approach to networking can significantly enhance your chances of securing the desired role.

If you are interested to have all messages templates as well as strategies how to network with recruiters and hiring managers, learn the module “Self-promotion plan” in my online job search course

In conclusion, mastering networking strategies for building references in the EU can pave the way for career success. By leveraging platforms like LinkedIn and following structured steps to connect, engage, and maintain relationships, you can position yourself effectively for valuable job referrals and opportunities. Stay proactive and persistent in your networking efforts to unlock doors to your desired roles in the European job market.


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